The case of information asymmetry runs to the core where people without relevant backgrounds join the course only to curse it later. I know a few who are genuinely interested in pursuing it. To those who are still unaware of what's to take from this, ABM offers you a chance to study almost all subjects from all specialisations, only with a slight tweak that these are customised for application in Agri-Business. From consumer behaviour to external markets and international trade to social media marketing, ABM offers it all.
I think of it as a chance to redeem your past mistakes which happened when you were taking CAT. A low percentile and high on ambitions, a hard working student can still make the most of it. The placements are common for both PGPM and PGPABM, at least here at IIM Lucknow. Some might even consider it at par, but for an insider, this statement is always taken with a pinch of salt. Terms and conditions apply.
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